In the football hold, you sit on a bed or sofa. Your baby is tucked under your arm and lying along the side you will be feeding on. You can use pillows to help support the baby and your arms. The baby's head is in your hand (on the same side as the breast being used), and the baby's upper body is supported by your arm. With that hand you can control the baby's head to bring the baby's mouth in quickly for a good latch. Your other hand reaches across to support and narrow your breast.